How to spot a Multi-Level Marketing (MLM) plan
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NAME: Multi-level marketing (MLM)
NATURE: Legal
SOLE PURPOSE: sale of real market value goods and services
PROFIT GENERATION: Commission plans on sales and recruitment (optional)
ENTRY: Dependent on the MLM Company
PRODUCTS/ SERVICES: Available and they possess
- real market value
- good quality
- great value to customer
OPERATIONS:
- A sales representative (distributor) sells goods and services directly to customers
- The sales rep then recruits ONE person under him and trains him/her how to get customers
- When the person recruited knows how to get customers, he is then trained on how to recruit others and therefore also becomes a distributor and the cycle continues
INTERACTION WITH PROMOTER: Indirect
COLLAPSE: Self sustaining
BENEFICIARIES: Active members who sell the goods and services
REFUND: Some offer buy-back guarantees at a certain percentage for any unsold products
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