Fuliza which is Safaricom’s revolutionary overdraft facility, was launched in 2019 and since then, it has generated massive revenue for the telco with statistics showing that it has at one point disbursed loans of up-to 6.2billion in a single month…. Read More ›
According to statistics report for the Q1 of 2021/22 shared by Communications Authority Of Kenya (CAK), there are currently 64.8 million active total mobile SIM subscriptions across the major network operators in Kenya namely Safaricom, Airtel, Telkom, Equitel and Jamii… Read More ›
The concept of loyalty programmes is a well known and globally adopted marketing strategy aimed at attracting potential customers as well as retaining existing ones. In Kenya, one popular method used by the majority of businesses in rewarding long time… Read More ›
Going by the statistics released by CAK for the Q1 financial year 2021/22, there are about 34.5 million active mobile money subscriptions spread across the service providers. Safaricom’s M-PESA which has the largest market share of 34.1 million subscribers in… Read More ›
The MPesa platform is hands down the most widely used form of money transfer service both in Kenya and worldwide. Due to this popularity, M-Pesa has generated massive profits for its parent company Safaricom through the high transaction values realized… Read More ›
It is no coincidence that Safaricom is the leading network provider in Kenya. Over the years, the provider has come up with brilliant innovations that sets it miles apart from other network providers. From individual initiatives like M-PESA… Read More ›
